Our guest today describes himself as "a self-motivated, highly-driven entrepreneur and philanthropist". His first company used technology to help Ireland's fishing industry and here in Monaco the resident is CEO of a group of Entertainment, Media and Technology businesses. Yet what put him on the international stage was an idea to challenge teenagers to create high-end wearable fashion from everyday junk. As he explains it, he invented a sport. Welcome the founder and CEO of Junk Kouture, Troy Armour.

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